Brave the Shave – Not in my name

I caught MacMillan Cancer’s ‘Brave the shave’ advert on television this morning, which I previously posted about. How is this campaign still going and winning awards? Oh yes, it brings them in millions of £. I cannot believe they still do grasp how insensitive this is. Not only does it trivialise hair loss, which has been a source of many tears and self loathing for over twenty five years for me.

Loosing our hair is very different to shaving, unless you experience it for yourself, you cannot grasp the emotional and mental changes that go with hair loss. Would we ask people to paint bruises on their body to empathise with victims of domestic abuse, neglecting the emotional and mental abuse that can accompany it? It is distasteful.

The advert has people looking in mirrors desperate to see how they look now, with hair loss mirrors become something to hide from as scared of the image they now show. Shaving hair is not empathetic, I mean why would you choose to look this way? Hair loss isn’t all in one go either, it can be a slow process of waking up to hairs on the pillow, which are only matched by our tears, until it is gone. It is heartbreaking.

This plays up to the narcissistic, attention-grabbing, selfie generation that want to show they are doing good things for charity, but it is really all about them – lapping up all the whoops and grins from others. As they spend the follow period showing us how their hair is regrowing, never sparing a thought for us that it will never grow back, and forgetting the cause as they do too.

Go on bra walks, run marathons, or make cakes, but please think before you pick up that shaver in someone’s name.

© Fi S. J. Brown

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